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Dana Swinney

Public Relations Lead

Dana Swinney

Dana connects the firm’s external voice across media, partnerships, and public-facing engagements. A strategic communications expert with deep experience in wellness, sustainability, and social impact sectors, Dana crafts narratives that translate values into visibility—earning national media coverage, shaping thought leadership, and scaling clients' impact. She leads media strategy, message development, and reputation stewardship, ensuring every press release, op-ed, and public statement reflects the firm’s commitment to dignified storytelling. Dana partners with cross-functional teams to align visual and narrative strategy, manage campaign timelines, and secure freelance support for high-impact engagements. Known for her clarity, cultural resonance, and strategic depth, she builds scalable systems that elevate brand recognition and enable confident communication across the firm’s ecosystem.

© 2025 Natasha Zena, LLC

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