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Moving People and Systems Forward

Inside the strategies that align clarity, confidence, and competence for meaningful collaboration.

<h6 class="font_6"><strong>The Approach:</strong>&nbsp;</h6>
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<p class="font_8"><strong>Humane Connection™ with AI-Driven System Design</strong></p>
<p class="font_8">Natasha Zena LLC was hired to conduct a two-day, in-person professional development training centered on effective communication. The entire curriculum was delivered through the lens of the proprietary <strong>Humane Connection™ Framework</strong>—a practice that moves teams from transactional to relational communication through five core expressions: <strong>Presence, Empathy, Recognition of Humanity, Clarity, and Adaptability.</strong></p>
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<p class="font_8">The approach uniquely fused standard communication training with a protected <strong>AI-driven diagnostic system</strong> and human-facilitated exercises.</p>
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<p class="font_8"><strong>Phase I: Personalized Diagnostics and Ethical Alignment</strong></p>
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  <li><p class="font_8"><strong>Proprietary Assessment:</strong> Staff completed an advanced personality assessment that included an identity spectrum, capturing emotional nuances and individual responses to stress.</p></li>
  <li><p class="font_8"><strong>AI-Driven Role Suitability:</strong> The AI system cross-analyzed&nbsp;these inputs against each employee’s Job Description.</p></li>
  <li><p class="font_8"><strong>Personalized Intervention:</strong> The AI delivered hyper-personalized insights, highlighting potential friction between an employee’s natural tendencies and their role’s demands. This data was then used to tailor both individual self-awareness and the content of subsequent training modules to ensure maximum relevance.</p></li>
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Center for Inclusive Growth New Haven

As a rapidly evolving nonprofit, the Center for Inclusive Growth in New Haven (IGNH) was scaling quickly while bringing on new talent, expanding its programs, and preparing for major citywide initiatives. To support this momentum, the organization identified key areas for growth: strengthening communication across teams, building operational consistency, and equipping staff with the leadership skills and strategic tools needed to thrive in a fast-paced, mission-driven environment. The existing three-person leadership team needed to:

  • Strengthen Communication: Reduce miscommunication, build trust, and establish clear operational consistency across all levels.

  • Equip Staff for Leadership: Provide practical skills to manage up, down, and across, and thrive in a fast-paced, mission-driven environment.

  • Strategic Talent Gap: The Executive Director needed data-driven insights to inform the ideal profile for a critical fourth role to complement the existing team.

<h6 class="font_6"><strong>The Approach:</strong>&nbsp;</h6>
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<p class="font_8"><strong>Design a Multi-Channel Summit Communications Strategy</strong><br>
Develop an end-to-end plan to align messaging across internal teams, partners, and global networks. Build a framework to support ticketing, outreach, sponsor engagement, and first-time attendee onboarding—centered on clarity, accessibility, and connection.</p>
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<p class="font_8"><strong>Drive Engagement Around New 2024 Features</strong><br>
Craft targeted messaging to introduce several Summit firsts: flexible ticket packages, multi-location sessions, limited livestream access, and a new Youth Leadership Accelerator. Position these additions as value-driven ways to deepen participation and expand access.</p>
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<p class="font_8"><strong>Elevate the On-Site Experience</strong><br>
Introduce new tools to boost real-time connection and ease of movement between venues—including printed street maps, a digital attendee directory, and a Social Media Connection Corner to increase engagement and networking.</p>
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<p class="font_8"><strong>Co-Create and Facilitate the Youth Leadership Accelerator</strong><br>
Support the design and delivery of a two-day accelerator for emerging changemakers. Serve as opening facilitator, leading two interactive workshops on personal storytelling and brand strategy for a cohort of 31 youth from countries including Iraq, Kenya, and Ukraine.</p>
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<p class="font_8"><strong>Build Out the Digital Program Infrastructure</strong><br>
Work alongside the Summit team to structure and publish the full event program online—from a master four-day schedule to detailed daily session breakdowns—for seamless attendee planning and discovery.</p>

2024 Global Youth Economic Opportunities Summit

In 2024, the Global Youth Economic Opportunities (GYEO) Summit launched several firsts: a new Youth Leadership Accelerator, flexible ticketing packages, multi-location programming, and limited livestream access to increase accessibility. With this year’s theme, Youth Driving the Green Economy, the summit needed an elevated communications strategy to match its bold vision. With speakers from organizations like the Bezos Earth Fund, UNICEF, and the Mastercard Foundation, GYEO needed to boost global visibility, deepen youth participation, and ensure cohesion across a multi-stakeholder, multi-day event.

<h6 class="font_6"><strong>The Approach:&nbsp;</strong></h6>
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<p class="font_8"><strong>Build a Mission-Driven Newsroom from the Ground Up</strong><br>
Launch Lioness Magazine to address the media void around women entrepreneurs. Establish an inclusive editorial operation and virtual newsroom rooted in journalistic rigor, with publishing workflows aligned to Associated Press standards.</p>
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<p class="font_8"><strong>Lead Editorial Strategy to Close the Coverage Gap</strong><br>
Recruit and manage a national team of editors, writers, and contributors. Define the brand voice, elevate overlooked narratives, and assign coverage that spotlights the innovation, challenges, and momentum of women-led startups.</p>
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<p class="font_8"><strong>Drive Content Distribution to Reach Underserved Audiences</strong><br>
Develop a cross-platform strategy to amplify reach and credibility. Grow readership, newsletter subscriptions, and engagement across digital channels, connecting with founders in 60+ countries.</p>
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<p class="font_8"><strong>Forge Strategic Partnerships to Expand Exposure</strong><br>
Cultivate media, investor, and ecosystem partnerships that increase visibility and support for women entrepreneurs. Secure syndication deals and editorial collaborations to normalize women’s presence in high-growth business journalism.</p>

Lioness

Despite a historic surge in women launching businesses—163 million globally and over $1.6 trillion in U.S. revenue—women entrepreneurs remained significantly underrepresented in mainstream business media. Serious journalism covering their startups, growth strategies, and economic impact was nearly nonexistent. This lack of visibility compounded barriers such as underfunding, imposter syndrome, and the confidence gap. There was a critical need for a credible news platform dedicated to amplifying the voices and ventures of women founders building high-growth companies.

<h6 class="font_6"><strong>The Approach:&nbsp;</strong></h6>
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<p class="font_8"><strong>Amplify Visibility of Women in Agriculture</strong><br>
To counter limited visibility and opportunity for women, despite comprising 75% of the agricultural workforce, we co-create <em>Groundbreakers: The Fearless 15</em>, a bilingual photobook profiling 15 women agribusiness leaders across Tajikistan. We complement it with a four-part docuseries spotlighting grantee transformation stories, helping reposition women as key economic drivers.</p>
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<p class="font_8"><strong>Strengthen Local Media to Support Inclusive Growth</strong><br>
Recognizing the role of media in shaping public perception and influencing policy, we design and facilitate a 20-person journalism training focused on inclusive, enterprise-focused storytelling. The training equips local reporters with gender-equity frameworks, 508 Compliance guidance, and agribusiness coverage tools to elevate women and youth in economic narratives.</p>
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<p class="font_8"><strong>Translate Technical Impact into Strategic Storytelling</strong><br>
To engage stakeholders across government, donor, and local sectors, we lead external communications strategy and transform technical milestones into accessible narratives. This includes developing blogs, newsletters, grantee profiles, and visual content to spotlight market gains and the potential of MSMEs in rural growth.</p>
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<p class="font_8"><strong>Ensure Delivery Across Multiple Channels and Audiences</strong><br>
As part of Making Cents’ project team, we manage all communications deliverables from start to finish, aligning messaging with USAID standards, overseeing production timelines, and collaborating closely with the project lead to ensure content quality, accuracy, and strategic reach.</p>

Making Cents International

Tajikistan’s agricultural sector is central to the country’s economic future, yet it suffers from chronic underemployment, weak market access, and limited opportunity for women and youth, who comprise the majority of rural labor. As part of the USAID-funded Agribusiness Competitiveness Activity in Tajikistan (ACAT), Making Cents International was tasked with highlighting growth across the sector and ensuring women and youth were visible, empowered beneficiaries of the work.

<h6 class="font_6"><strong>The Approach:</strong></h6>
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<p class="font_8"><strong>Run a Marketing and Communications Audit</strong></p>
<p class="font_8">Conduct a full analysis of SSV's past and present public relations, branding, and marketing methods. This includes a review of social media and email marketing, and a customer development deep-dive with key volunteers and stakeholders to understand their engagement with the organization and philanthropy.</p>
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<p class="font_8"><strong>Develop and Implement a Volunteer Recruitment Funnel</strong></p>
<p class="font_8">Design a new recruitment funnel to take advantage of past program alumni who deem the program valuable and will have a natural affinity to be program ambassadors, volunteers, and funders. Transition SSV from the linear AIDA (Attention, Interest, Desire, Action) marketing model to a modern, closed-loop system.A new recruitment funnel is designed to guide potential volunteers from initial awareness to long-term retention.</p>
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<p class="font_8"><strong>Write a Comprehensive Marketing and Communications Plan</strong></p>
<p class="font_8">Create a detailed plan to address both online and offline strategies. This living document helps recruit new funders and partners and includes recommendations for automating routine tasks to help the small staff operate more efficiently.</p>
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<p class="font_8"><strong>Develop a Promotional Campaign</strong></p>
<p class="font_8">Develop a 12-month promotional campaign to celebrate SSV’s 50th anniversary. The campaign incorporates key activities, advertising, and media relations to increase the organization's visibility.</p>

Springfield School Volunteers

After a half-century of matching community resources with the needs of the Springfield Public Schools, Springfield School Volunteers (SSV) struggles to raise awareness of its brand and achievements. The organization, while having a high volunteer retention rate, lacks a comprehensive marketing and communications strategy due to a limited staff. Although previous one-off marketing campaigns were successful, SSV has no consistent policies and procedures for branding, marketing, and volunteer recruitment.

<h6 class="font_6"><strong>The Approach:</strong>&nbsp;</h6>
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<p class="font_8"><strong>Deliver Embedded Communications Leadership</strong><br>
As VVM prepared for a high-profile White House announcement and national attention, provide outsourced strategic communications support to elevate visibility for its accelerator programs, CEO, and mission-driven milestones.</p>
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<p class="font_8"><strong>Lead Coordinated Press Campaigns</strong><br>
Draft and disseminate press releases and media alerts for eight major announcements, including accelerator graduations, funding initiatives, and the national Access to Capital pledge. Ensure timely, accurate coverage aligned with VVM’s goals.</p>
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<p class="font_8"><strong>Elevate Executive and Program Visibility</strong><br>
Pitch CEO Liz Roberts and Board member Jay Leonard for targeted media opportunities to strengthen their positioning as thought leaders advancing inclusive entrepreneurship.</p>
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<p class="font_8"><strong>Secure Diverse Media Placements</strong><br>
Coordinate and place stories across key channels: TV (PBS), radio (NEPR), print (The Republican, BusinessWest), and digital (MassLive, Innovate413) to maximize regional and national exposure.</p>
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<p class="font_8"><strong>Build a Foundation for Long-Term Storytelling</strong><br>
Create a forward-looking marketing calendar and launch a biweekly founder spotlight series to expand VVM’s narrative beyond events and into sustained storytelling.</p>

Valley Venture Mentors (Entrepreneurial Support Organization)

Valley Venture Mentors (VVM) was expanding visibility for its startup accelerator programs and preparing for a high-profile White House announcement tied to the national entrepreneurship effort for investors to Diversify Access to Capital. They needed expert communications support to craft and disseminate messaging, coordinate media outreach, and position their CEO and programs to local and national press.

© 2025 Natasha Zena, LLC

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