2024 Global Youth Economic Opportunities Summit
Location: Washington, D.C., USA
Sector(s): Economic Opportunities
The Approach:
Design a Multi-Channel Summit Communications Strategy
Develop an end-to-end plan to align messaging across internal teams, partners, and global networks. Build a framework to support ticketing, outreach, sponsor engagement, and first-time attendee onboarding—centered on clarity, accessibility, and connection.
Drive Engagement Around New 2024 Features
Craft targeted messaging to introduce several Summit firsts: flexible ticket packages, multi-location sessions, limited livestream access, and a new Youth Leadership Accelerator. Position these additions as value-driven ways to deepen participation and expand access.
Elevate the On-Site Experience
Introduce new tools to boost real-time connection and ease of movement between venues—including printed street maps, a digital attendee directory, and a Social Media Connection Corner to increase engagement and networking.
Co-Create and Facilitate the Youth Leadership Accelerator
Support the design and delivery of a two-day accelerator for emerging changemakers. Serve as opening facilitator, leading two interactive workshops on personal storytelling and brand strategy for a cohort of 31 youth from countries including Iraq, Kenya, and Ukraine.
Build Out the Digital Program Infrastructure
Work alongside the Summit team to structure and publish the full event program online—from a master four-day schedule to detailed daily session breakdowns—for seamless attendee planning and discovery.
Impact:
Drove a 128% increase in ticket sales and 148% growth in youth participation, setting a new engagement benchmark for the Summit
Expanded the Summit’s presence across 75+ countries, with messaging tailored to reflect the capability through the new ticket model to tune in virtually by purchasing either an individual ticket or by hosting a local watch party
Equipped youth leaders with the tools, language, and confidence to amplify their impact through compelling communication and branding
Enhanced the in-person attendee experience through user-friendly resources such as maps, directories, and interactive engagement zones that supported real-time connection and accessibility
Successfully positioned GYEO as a forward-thinking, youth-centered convening aligned with SDG 8 and the green economy transition
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