Lioness
Location: International
Sector(s): Digital Media, Entrepreneurship, Women in Business
The Approach:
Build a Mission-Driven Newsroom from the Ground Up
Launch Lioness Magazine to address the media void around women entrepreneurs. Establish an inclusive editorial operation and virtual newsroom rooted in journalistic rigor, with publishing workflows aligned to Associated Press standards.
Lead Editorial Strategy to Close the Coverage Gap
Recruit and manage a national team of editors, writers, and contributors. Define the brand voice, elevate overlooked narratives, and assign coverage that spotlights the innovation, challenges, and momentum of women-led startups.
Drive Content Distribution to Reach Underserved Audiences
Develop a cross-platform strategy to amplify reach and credibility. Grow readership, newsletter subscriptions, and engagement across digital channels, connecting with founders in 60+ countries.
Forge Strategic Partnerships to Expand Exposure
Cultivate media, investor, and ecosystem partnerships that increase visibility and support for women entrepreneurs. Secure syndication deals and editorial collaborations to normalize women’s presence in high-growth business journalism.
Impact:
Reached 100K+ readers worldwide, with top cities including New York City, Los Angeles, London, Houston, and Chicago
Built and led a remote editorial team of 10 writers and editors, along with two art directors, to support consistent, high-quality content production
Spotlighted the rise of both emerging and renowned women entrepreneurs, including Whoopi Goldberg, Lisa Nichols, and Queen Latifah
Established Lioness as a trusted source for startup and small business news, viewed through the lens of women-led innovation
Achieved a successful exit with the platform’s acquisition in 2020, becoming one of the first women-focused business newsrooms of its kind to do so
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