Making Cents International

The Approach: 

Amplify Visibility of Women in Agriculture
To counter limited visibility and opportunity for women, despite comprising 75% of the agricultural workforce, we co-create Groundbreakers: The Fearless 15, a bilingual photobook profiling 15 women agribusiness leaders across Tajikistan. We complement it with a four-part docuseries spotlighting grantee transformation stories, helping reposition women as key economic drivers.

Strengthen Local Media to Support Inclusive Growth
Recognizing the role of media in shaping public perception and influencing policy, we design and facilitate a 20-person journalism training focused on inclusive, enterprise-focused storytelling. The training equips local reporters with gender-equity frameworks, 508 Compliance guidance, and agribusiness coverage tools to elevate women and youth in economic narratives.

Translate Technical Impact into Strategic Storytelling
To engage stakeholders across government, donor, and local sectors, we lead external communications strategy and transform technical milestones into accessible narratives. This includes developing blogs, newsletters, grantee profiles, and visual content to spotlight market gains and the potential of MSMEs in rural growth.

Ensure Delivery Across Multiple Channels and Audiences
As part of Making Cents’ project team, we manage all communications deliverables from start to finish, aligning messaging with USAID standards, overseeing production timelines, and collaborating closely with the project lead to ensure content quality, accuracy, and strategic reach.