Valley Venture Mentors (Entrepreneurial Support Organization)
Location: Massachusetts, USA
Sector(s): Economic Development, Entrepreneurship
The Approach:
Deliver Embedded Communications Leadership
As VVM prepared for a high-profile White House announcement and national attention, provide outsourced strategic communications support to elevate visibility for its accelerator programs, CEO, and mission-driven milestones.
Lead Coordinated Press Campaigns
Draft and disseminate press releases and media alerts for eight major announcements, including accelerator graduations, funding initiatives, and the national Access to Capital pledge. Ensure timely, accurate coverage aligned with VVM’s goals.
Elevate Executive and Program Visibility
Pitch CEO Liz Roberts and Board member Jay Leonard for targeted media opportunities to strengthen their positioning as thought leaders advancing inclusive entrepreneurship.
Secure Diverse Media Placements
Coordinate and place stories across key channels: TV (PBS), radio (NEPR), print (The Republican, BusinessWest), and digital (MassLive, Innovate413) to maximize regional and national exposure.
Build a Foundation for Long-Term Storytelling
Create a forward-looking marketing calendar and launch a biweekly founder spotlight series to expand VVM’s narrative beyond events and into sustained storytelling.
Impact:
Secured widespread media coverage across platforms, including:
TV: WGBY’s Connecting Point (PBS affiliate)
Radio: New England Public Radio, with additional outreach to WRSI and WTCC
Print & Online: The Republican, MassLive, BusinessWest, African American Point of View, Innovate413, and The ReminderElevated VVM’s program visibility and positioned its leadership as regional thought leaders
Strengthened VVM’s reputation among investors, founders, and funders, supporting deeper engagement and long-term ecosystem growth
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